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Build a Solid Business
The Freelancer’s Compass provides both aspiring and experienced freelancers with the tools needed for navigating the intricacies of becoming self-employed. Why was this an important book for you to write?
Many people go from a corporate career into freelancing or consulting but give up a few months later. I believe part of their challenge is the lack of understanding how working for a business is different from running your own business. Freelancers and consultants are business owners, and they need business tools and systems in place to be successful.
Great books have been written on the subject of freelancing, but many focus on things like marketing and getting clients. While those are very important aspects, you also need to organize your business in a way that will ensure its longevity. So, I wanted to share what I’ve learned in my 25 years of business about the “back end” — operations — and provide a step-by-step guide on how to set up a solopreneur business for long-term success.
I work with clients in the technology sector primarily and I’ve watched many of my corporate colleagues lose their jobs in the past year or two. Which is why originally, I set out to write the book for knowledge workers (especially those in marketing and technology) who may be considering going solo. However, most of the advice is also relevant for less experienced or struggling freelancers who want to figure out how to level up their game and build a solid business.
Independent, or gig, work continues to be a growing trend — the number of full-time independent workers has grown exponentially between 2020 and 2024, according to data from MBO Partners. That’s why I believe that this book is especially timely now.
How much and what kind of research went into putting together this guide?
The Freelancer’s Compass is based on best practices I’ve learned from running my business, other successful freelancers in my extensive network, my coaches and mentors, and knowledge I’ve gained over the years from books, workshops, and trainings. That said, I spent a good amount of time researching current freelance trends and looking for resources to include. I also interviewed several successful peers who have run successful businesses for many years and included those interviews for additional insights.
What is one misconception you believe many people have about freelance work?
I actually list three myths about the self-employment life in my book: that you can do whatever you want, that you have a flexible schedule, and that “feast or famine” is the way of life. These are all true in some ways, but there are nuances and caveats — and if you don’t have tools and processes in places, they become pitfalls.
If I had to pick just one misconception, I would say it’s that you can work whenever you want. Sure, you’re your own boss and clients can’t tell you when to work. But that doesn’t mean you can just show up to your office or desk whenever you feel like.
Oftentimes, you’re at the whim of client deadlines, have to plan days off around project cycles, and possibly even cancel plans at the last minute. Of course, you can avoid a lot of these issues by understanding your priorities, setting boundaries, and managing client expectations. And even if you don’t have any projects in flight, you still have to show up during your business hours so you can work on your business. But many new and inexperienced freelancers don’t realize that even if they don’t have to “clock in,” running an independent business is still like a job in this regard— especially since they don’t have a boss or a traditional paycheck compelling them to show up every day.
What is one thing you hope readers take away from your book?
I hope it helps them build a good foundation for their business if they’re just starting out, or uplevel their game if they’ve been freelancing for a while and are struggling to grow their business.
I focus on four aspects — infrastructure, processes, tools and support systems, and roadmapping — and lay them out in three tiers (“must have,” “nice to have,” and “highly recommended if you want to uplevel.”) This way, readers will find something helpful regardless of where they are in their business.
I also tried to not take myself too seriously when I wrote the book, and my tone is borderline snarky — so if nothing else, I hope it’s mildly entertaining.
Author Links: GoodReads | X (Twitter) | Facebook | Website | Amazon
Second-Place Winner, The BookFest, Fall 2024, Business – Entrepreneurship
Did you embrace the freelance life by choice, to escape the corporate grind? Or was it by necessity, after being swept away by a corporate “pivot”? Either way, congrats on boldly going where so many other daredevils have gone before. Now, buckle up. You’re not just a freelancer — you’re a business owner. And running a business is a roller-coaster ride.
Making the transition from being a cog in the corporate machine to being the machine takes more than a mindset adjustment and a sweatpants shopping spree. Starting a freelance business successfully requires business processes, support systems, and tools — contracts, bookkeeping, standard operating procedures, and other mundane stuff that was somebody else’s problem before (and will most certainly make your eyes gloss over). You probably didn’t know these were included in the price of your newfound “freedom” — and, like many other solopreneurs, you’d happily trade them for a root canal.
The Freelancer’s Compass takes you through the fundamentals of launching and managing a freelance business that thrives. You’ll discover all the less-glamorous steps of building your back-end operations — from someone who got the T-shirt and lived to tell the story.
The Freelancer’s Compass: How to Navigate Your Way from Corporate Cog to Solopreneur Star
The Freelancer’s Compass serves as a comprehensive guide for both aspiring and experienced freelancers navigating the complexities of self-employment. Drawing from over 25 years of freelancing expertise, Rodika Tollefson offers actionable strategies for transitioning out of corporate careers and building successful freelance businesses. From marketing and project management to cybersecurity and financial planning, the book provides practical solutions for managing critical business operations. Real-world success stories from freelancers further enrich the content, delivering valuable insights into overcoming industry challenges and adapting to a dynamic market. Readers gain a clear, step-by-step roadmap for launching, managing, and scaling their freelance businesses sustainably.
The book’s structure is meticulously organized, with each section addressing a key facet of freelancing. Tollefson’s expertise shines through as she demystifies essential processes like client onboarding, financial tracking, and legal compliance. Notably, her focus on cybersecurity and data management feels timely and relevant, particularly in today’s remote work landscape. Case studies and freelancer profiles add further dimension, offering real-world examples that bring theoretical concepts to life. Readers can easily follow the logical flow, progressing from foundational principles to advanced business strategies without feeling overwhelmed.
Tollefson leaves no stone unturned in addressing the entrepreneurial and operational realities of freelancing. Her thorough guidance covers setting up business systems, managing clients, and handling administrative tasks with clarity and precision. By weaving in freelancer profiles and personal anecdotes, she creates a richer, more contextualized learning experience. These stories provide varied perspectives and actionable lessons that resonate with freelancers at all stages of their journey. Challenges like marketing, financial planning, and project management are tackled head-on, giving readers an honest, unvarnished view of freelancing’s demands while equipping them with tools for success. The content feels empowering but grounded, ensuring readers understand both the rewards and challenges of freelancing. Tollefson’s ability to educate while maintaining an engaging narrative ensures readers remain invested from start to finish.
For professionals transitioning from corporate careers, new freelancers seeking direction, or seasoned solopreneurs looking to optimize their workflow, The Freelancer’s Compass, by Rodika Tollefson, is an invaluable resource. Tollefson dismantles freelancing myths and presents a realistic picture of self-employment—one that demands hard work, strategic planning, and persistence. By blending strategic advice, real-world stories, and business insights, the book delivers a well-rounded toolkit for thriving in the freelance industry. It stands as both a motivational guide and a practical manual, empowering readers to build sustainable, fulfilling freelance careers.
Pages: 153 | ASIN : B0DFLPPCB1
The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life
The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life presents a refreshing and incisive critique of modern business theories and practices, boldly challenging the conventional wisdom that often dominates the corporate world. Author Tom Marks encourages readers to rethink the principles of thought leadership, a concept he argues has endured since the days of Socrates, Plato, Aristotle, and Aspasia. According to the author, thought leadership remains timeless, yet many contemporary experts fail to keep pace with the ever-evolving economic landscape, leaving readers without the guidance they need to navigate current challenges.
The author’s perspective on thought leadership is particularly compelling, as he argues that it is not about the size or resources of a company but rather about the adaptability and relevance of its ideas. This approach feels especially pertinent in today’s dynamic business environment. Marks’ book is both insightful and comprehensive, capturing business leadership as an organic, fluid entity that grows and evolves over time. His detailed exploration of his perspective is balanced and open-minded, acknowledging differing opinions while making a strong case for his own views. Marks emphasizes the importance of recognizing and learning from these smaller organizations, which frequently implement innovative practices and philosophies that, while not always in the spotlight, have a significant impact. This point is especially relevant for small business owners, who may find validation and inspiration in Marks’ focus on the value of their experiences. In a commendable display of impartiality and courage, Marks also critiques the pitfalls of modern business strategies, such as the fleeting nature of trends and the hollow promises of so-called thought leaders more interested in self-promotion than genuine innovation. His ability to tie these critiques into the broader theme of the book is a testament to his writing skills and deep passion for the subject. His use of relatable and realistic scenarios helps readers grasp why this is a crucial conversation to have in today’s business world. The book is rich with real-world examples drawn from Marks’ extensive experience working with both large corporations and smaller enterprises. His writing is enlivened by these examples and peppered with sharp quips, making for an engaging and memorable read.
From the moment you encounter the title, it’s clear that The Second-Best Business Book Ever Written is something special. Marks maintains a simplicity and relatability throughout the book that ensures it resonates with a wide audience. This is a thought-provoking read that challenges readers to look beyond the noise of current business trends and focus on what truly matters: knowledge, authenticity, and the pursuit of a better world. Marks’ insights are sure to inspire and resonate with readers, regardless of their background or reasons for picking up the book. This is the kind of book that not only inspires but also drives meaningful impact.
Pages: 296 | ASIN : B0D96MXPY4
From Invisible to Icon: How to Become a Known Expert in Your Industry
In the competitive realm of business, standing out is imperative, and John Fareed’s From Invisible to Icon provides a comprehensive roadmap for those aiming to make their mark. The book delves deeply into the concept of personal branding, which Fareed champions as the cornerstone of professional distinction. Drawing on his own transformative journey from one career to a drastically different one, Fareed shares how he evolved from just another face in the crowd to a recognized industry leader.
Its dual focus on internal and external branding sets this book apart. Fareed emphasizes the importance of self-improvement and cultivating a public persona, suggesting that personal development is just as critical as professional development. He extends this philosophy beyond the business world, illustrating its relevance in personal relationships and everyday interactions. Fareed’s approach is refreshingly practical. Eschewing purely theoretical advice, his strategies are designed to be immediately implementable. This ‘plug ‘n’ play’ methodology is bolstered by personal anecdotes and reflective insights, grounding the guidance in real-world applications. Fareed’s use of quotes from thought leaders like Seth Godin and Joseph Campbell not only enriches the narrative but also clarifies critical points, making the book accessible and engaging.
From Invisible to Icon is not merely informative—it’s motivational. It challenges readers to move beyond complacency and embrace the possibilities of what might lie ahead. Fareed effectively positions the book as a blueprint for navigating both personal and professional landscapes, urging readers to venture from the well-trodden path to discover their unique trajectory. This book is more than just a collection of insights; it is a catalyst for change. It encourages taking bold steps forward, making it an essential read for anyone looking to elevate their life and career.
Pages: 191 | ASIN : B0CTKQ51YS
Keep My Passion Alive
The Communications Consultant’s Master Plan outlines the steps that people should follow to have a successful career in public relations. Why was this an important book for you to write?
To clarify just a bit, this book is definitely intended to help people have successful PR careers – but it is also more focused on independence, and building, operating, and even selling one’s own shop. Since finding my way onto this career path, I’ve felt very fortunate. What exactly did I learn that allowed me to become self-employed, land clients, build success, and enjoy the many rewards that make up what many people call a dream career? My goal was to put everything that seemed essential on the table, in the hope that it would work as a blueprint others could follow to blaze their own trails and build their own businesses.
I want to add – together with its companion volume, “The Communications Consultant’s Foundation,” these two books give readers everything I had in mind to share, and a lot more. Many of the brightest people I’ve ever known contributed content for the greater good. Importantly, thanks to my PR industry mentor and former boss Michael Terpin, book two also contains invaluable contract language that can be used to establish win-win relationships with readers’ own clients. It took me over a decade of exploratory diligence after college graduation to gain access to this particular key to the kingdom. Thanks to Michael’s generosity, everyone who reads “Master Plan” has direct access to it, and all the other information they need to know to land and manage accounts successfully.
What is one piece of advice someone gave you that changed your life?
In a letter I still hold onto, our dear family friend, Mrs. Gay Henderson, made a very big deal over something I wrote back in 1995. In that, she urged me to “keep my passion alive in my writing.” A little of that kind of encouragement can go a long way, and I am still able to warm myself at the virtual bonfire she made for me, to make me feel like my writing was important and worthy of a larger audience.
What do you hope is one thing readers take away from your book?
With book one, I wanted to illuminate a new way of working and provide the guidance and toolset to help anyone exploit it. With “Master Plan,” as mentioned, readers have everything they need to launch their careers as independent consultants, build a business according to their ambitions and passions, and plan out the rest of their career in extraordinarily fulfilling ways. My hopes are being achieved each time someone proceeds on this path, due to what I’ve written.
What is the next book that you are working on and when will it be available?
Yes. More extended writing projects are in the works, and I appreciate you asking about them. I hope your readers will visit my website, sign up for my mailing list, and keep in touch with me. There is a great deal shaping up, and I am seriously looking forward.
Author Links: Goodreads | Twitter | Facebook | Website
Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:
• The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional
• Advanced PR practices including investor relations and strategic planning
• Agency expansion, addressing growth and exit strategies
Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
The Communications Consultant’s Master Plan
Roger Darnell has a master plan for you if you are looking into public relations and communications. This book is all you need to know how to navigate the appealing and sometimes challenging waters of communication, especially if you run an agency. The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success has the basics, the crucial information, and essential tips on being a better communicator whether as an individual, running a business, or as a representative in the corporate world. You will enjoy reading this book as the author shares the knowledge he has acquired over the years most subtly.
This book’s most important topics touched on winning and managing PR accounts, the right marketing plan, the art and craft of presentation, and agency management. Anyone running, heading, or planning to start an agency should focus on part two of this book, as it has every cheat code to manage a successful agency.
The author does a superb job breaking down his points into manageable chunks for the reader. When discussing subjects like Agency business, for instance, the author gives both hypothetical situations and real-life examples to drive his point home. Reading Roger Darnell’s work is a delight because of how engaging he is. Also included is his personal story; sharing this information will give readers an insight into how challenging and fascinating the PR life can be. Roger Darnell is not only great at explaining but also giving examples. Sharing his highs and lows in the industry was a fantastic concept as the reader can connect with him to a certain degree.
The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success will help you grow your business, attract clients swiftly and become more professional in your craft. Anyone that needs public relations in their professional or personal life will find this book beneficial.
Pages: 209 | ASIN : B09LBB8RJR
LITERARY TITAN 