Blog Archives
Brands Don’t Win: How Transcenders Change the Game
![Brands Don't Win: How Transcenders Change the Game by [Stan Bernard]](https://m.media-amazon.com/images/I/41b04mhhLtL.jpg)
Brands Don’t Win: How Transcenders Change the Game by Stan Bernard is an enlightening resource that is vital for any entrepreneur. The author talks about branding, marketing, finances, and selling products from an informed point of view. Stan Bernard helps readers understand what it means to be transcend their market and be successful on their own terms. I appreciate the author for how he introduces topics and how he breaks down his points. Reading Brands Don’t Win is like sitting through a business literacy class where the speaker gives you all the tips you need to grow your business. Brands Don’t Win is the kind of book you need if your mind is in entrepreneurship, as the author can give you wisdom on how to grow a small name into a big empire.
One thing I enjoyed in the book is how the author uses big corporations and companies as examples when discussing topics. Stan Bernard includes companies like Uber, Peleton, Apple, Seedlip, Starbucks, Nike, Amazon, Zara, and Sweetgreen among others when discussing concepts. I enjoyed reading content that touched on these companies as it gave me an insight into how huge organizations are run. Using known companies to expound on the topics in the book was a smart technique as it gives readers a common ground from which to apply the knowledge gained.
The author shares his experience in different fields of entrepreneurship and gives readers an idea of how markets operate. The author speaks to everyone In the book; brand managers, marketing strategists, C.E.Os, heads of corporates, and every worker that helps in the running of companies.
The author insists on how competitive markets are and how the world is evolving every day, and thus he shares his knowledge on how to navigate the challenging but fascinating world of business. The author explains in depth the applying the transcender system in the last part of the book. This topic was one of my favorite and one the most crucial topics as the author summarizes his thoughts and gives practical advice.
I like the objectivity shown by Stan Bernard throughout the book. Reading his work was a learning experience and also fun. The author writes extensively about successful people and companies and gives a word of encouragement for every reader that is taking a similar path. This book is a gem and a great reference material for anyone that has interest in marketing and branding.
Pages: 280 | ASIN: B09GNTH81N
Sharing What I Discover
The Soulful Entrepreneur provides experienced advice, and personal stories, that will help readers start and manage their business successfully. What motivated you to write this book?
I am big on sharing what I discover on my journey. I write largely on reaching your potential in life through my Alchemy of Life Magic Series, but this book called loud and clear for me to share the success I have had on my entrepreneurial journey. I have done things my way and believe that when we are innovative in mature we need to share our findings with others so that they can apply to their journey if they resonate.
What is one piece of advice you wish someone had given you when you first started your business?
Just do it your way. Be inspired by others but ultimately your internal navigation system is your best resource because it works 100% for your highest potential. And remember, no one will be more connected to your journey than you!
What has the biggest challenge you faced when starting your business and how did you overcome it?
I always face challenges, but they are positives because they mean I am ever evolving. Nothing can stop you unless you let it!
What is the next book that you are working on and when will it be available?
I am writing The Alchemy of Life Magic which is an amalgamation (mother book) of my seven life principles series. I cover Mindfulness, Knowing, Intention, Gratitude, Love, Forgiveness and Belief in this collection.
I also have a lot of children’s books coming out this year under my Mamma Macs brand.
Author Links: Twitter | Facebook | Website
The Soulful Entrepreneur
The Soulful Entrepreneur is an exceptional resource for business-minded people that are ready to give their all when starting a business. When you read the book, you realize that running a business is not trouble-free. It takes time, effort, commitment, and discipline among many other things. Karen Mc Dermott is here to tell all aspiring entrepreneurs that it may be difficult at first, but it is possible. I like the positivity that is infused throughout the book. The author uses positive elements to explain concepts and to guide readers on how to approach the entrepreneur life. Karen M Dermott is great with storytelling. She narrates tales of her journey in the entrepreneur world. For someone that wanted to have a publishing house in 25 years but instead achieved her goal in 7 years, Karen Mc Dermott has a lot of wisdom to share with people that have similar goals like she had.
After ‘Introduction, and ‘The Call’, I loved the chapter on ‘Inspired Thoughts’. This chapter was relevant to me but it stood out to me because of how Karen allowed us to be part of her journey and thought process. The author shares intimate moments, deep thoughts, and talks of her plans and how she executes them. Another great chapter I enjoyed was on the power of yes and no. When do you know it is time to turn down something or embrace it? This topic will be helpful to people that often doubt themselves or are not sure of which steps to take. The author writes extensively about expressing yourself, knowing your limits, and which path to take.
The Soulful Entrepreneur is an interesting read because one gets the impression of being in a cool entrepreneurship class. Reading about real-life stories, the author’s interactions, her wins, losses, challenges, and experiences that other entrepreneurs go through was fun. The author gives wisdom on how to start, how to rise after a fall, and how to avoid missteps. There is so much one can learn in this book. The content is refreshing and the author is candid about everything she writes about. Reading this book was eye-opening and I would recommend it to readers that are looking for inspiration and those that enjoy reading success stories.
Pages: 137
The New Currency of Marketing
The Death of Content as King is a detailed guide that shows how data democracy has revolutionized the marketing industry. Why was this an important book for you to write?
There are a lot of bad reasons to write a book, and this wasn’t about selling something else to readers. In my case, I was driven by the argument I felt compelled to make about what the industry has chosen to ignore regarding marketing today. I was aware, however, that it was imperative that it be thoroughly researched and the reasons for its change were thoroughly examined.
How has your professional experience helped you write this book?
Throughout my career, I have led integrated marketing efforts for hundreds of marketing campaigns, websites, social media properties, and mobile applications. This experience has enabled me to understand why some campaigns succeed and others fail. As part of my research for this book, I compiled my learnings and weaved them with stories from my marketing career to aid the readers in understanding the arguments I have put forward.
What is a common misconception you feel people have about marketing today?
The biggest misconception is that platforms like Google, Facebook, and Amazon are here to help marketers find a free audience. As it turns out, platforms use data to provide users with an algorithm-driven experience, which is uniquely curated and tailored so products and ads can be targeted to specific users. The value of content to them is just one data point amongst many calculated to determine if it helps the platforms achieve their goals.
What do you hope is one thing readers take away from your book?
Data is becoming the new currency of marketing, and for companies to prosper in this new era, they must stop seeing data as just a collection of zeros and ones but as the most important source of consumer insight.
Author Links: Amazon | GoodReads | Twitter | LinkedIn | Website
So . . . You Wrote a Book, Now What?
Every aspiring writer should get a hold of this book not only because of the great advice given by Christian Freed but also because of how funny he is when explaining concepts. So . . . You Wrote a Book, Now What? is an informative book that provides a lot of great advice that is relevant to writers embarking on their publishing journey. Christian Freed writes about real challenges that you will encounter as you struggle to come up with the idea of the book, the writing process and how to arrange your thoughts. I also enjoyed how the author discusses the ugly side of writing, which is a topic often overlooked. He gives readers an idea of how difficult the journey can be without being discouraging. Christian Freed uses his experience as an example to give readers a clear picture of how exciting and tedious the writing process can be.
You have written your book well, and it has been published, now what? How do you sell your book? Which methods are best for marketing? How do you look for support from your friends, family and colleagues? Christian Freed addresses all these issues that authors face. He talks of successful published authors and discusses what they did right. The author also provides great advice on building your name or author brand, which is a section that I found particularly helpful. Among all the practical advice the author infuses amusing jokes and quotes to keep readers engaged and smiling.
Christian Freed brings the reader into his world, unafraid of pointing out his own mistakes. By doing this, the author forms a connection with the reader, understand where he’s coming from, and makes it easy for one to digest his content.
Every chapter in the book is significant, but one of the chapters I found most crucial was on building a brand. How do you make your name and book big? The author shares quick tips on how to make yourself known.
So . . . You Wrote a Book, Now What? provides actionable advice for authors that are trying to find their way in the wild world of publishing. It can seem daunting, but Christian Freed gives readers a prescription for success with his enlightening guide.
Pages: 108 | ASIN: B09DB1BHWR
The Death of Content As King
The Death of Content as King: How a Data Democracy Has Revolutionized Marketing, by Jon Hinderliter, explores how content is no longer as dominant as it once was and goes on to explain how data now monopolizes marketing. This book is a well researched and thorough guide to help people embrace this new ‘data democracy’ which represents the true voice of the consumer.
Jon Hinderliter has put together a book that dives deep into the details and expounds on the ways in which data is better for marketing than content. Hinderliter brings in some of his own personal experiences that illustrate the different points being made throughout the book. I thought they were interesting and a poignant addition to the book. He explains what content is and why it is considered ‘the king’. A variety of topics are covered in the book such as platforms, social networks, targeting the journey, as well as adding things you didn’t know you would need; which for me was basically the majority of this book as I found this book unveiled issues I didn’t know existed and provided effective solutions to those problems immediately. He moves on logically from there to building your democracy to privacy and wraps it up with what’s coming next. I felt the topics were well rounded and thorough. Hinderliter expertly shows how you can use data to target and personalize what you are putting out so that you can create purposeful and specific content that is designed to succeed in the new world.
The Death of Content as King: How a Data Democracy Has Revolutionized Marketing is a must read for anyone working in marketing, public relations, advertising, or any entrepreneur that wants to succeed in this new world. Filled with detailed and actionable advice, this book provides value in more ways than one and is a critical tool in the digital age.
Pages: 238 | ASIN: B08Q1X44KX
Champion Your Career
![Champion Your Career: Winning in the World of Work by [Halimah Bellows]](https://m.media-amazon.com/images/I/51u7gu8wPkL.jpg)
Author Halimah Bellows gives hope with her inspiring book and motivates readers to go the extra mile, experiment with new careers, and be confident about the choices we make in the careers that we choose. This book is a gem. The information and knowledge the author has can help someone have a brighter future and achieve much more than they thought they would. Halimah Bellows not only writes like an experienced career coach but you also get to enjoy the prudence she shares in the book and even feel her passion. I love that the author not only wrote about one’s professional life but also touched on other aspects of a person’s image.
The author shares stories of her personal life, her family, the growth she has witnessed, and even adds in a few jokes when sharing life lessons. When writing about a particular topic, the author exhausts all points and even adds more information that you never knew you needed. Halimah Bellows is engaging throughout her book. While reading this practical self-help guide you notice that the author aims to communicate directly with the reader. This is through the short questions she asks and later answers, real-life experiences she narrates about, and her style of writing that makes one reflect on the choices they made.
The first chapter in the book was one of my favorites. It is titled ‘Focus on Your Future’. This chapter is helpful to many because we all think about what the future holds for us. As a young person, senior citizen, or even a student, reading this topic will open your eyes to many things in life. You will understand the importance of planning for your future and learned that the decisions you make today will affect the outcome of things in the future. Every topic in the book is enlightening. Want to change careers? Thinking of trying a new hobby? Want to make more money? Are you considering going back to school? Do you want to change your circle of friends? Does retirement scare you? These and more questions will be answered in the book.
After reading is enlightening book, one feels refreshed and ready to face any challenge they encounter in their career. The gentle tone, relatable stories, informative content in the book, and a little history of the author made the reading experience fun and exciting. Champion Your Career is the kind of book that you keep as reference material because the advice in the book will never go out of fashion.
Pages: 224 | ASIN: B00W4LAMJ2
If I Don’t Get The Word Out
The Amazon Self Publisher provides authors with the information they need to successfully promote and sell books on Amazon. What is the biggest motivating factor for you in helping indie authors?
The BIGGEST motivating factor when it comes to providing this content is fear. I made terrible mistakes and learned the hard way in my author business. I’m truly afraid people will repeat the same mistakes I did. If I don’t get the word out, I feel like my mistakes were a true waste.
What is the single biggest hurdle you find new authors face today and how can they overcome it?
The monkey mind – quite a few authors talk themselves out of great opportunities because they feel undeserving. Rather than feeling I’m inadequate, I force myself to pull the trigger. Of course, that’s easier said than done for most people.
What is one piece of advice you wish someone had given you before you published your first book?
I wish someone told me to hire an editor and good cover designer. My first book is appalling on so many levels.
What is the next book that you are working on and when will it be available?
I’m about 3 manuscripts deep with a fourth in the works. I’d like to start launching monthly releases in 2022. By that first book launch, I’ll have about six manuscripts ready to go.
Author Links: GoodReads | Twitter | Facebook | Website
And now it’s published.
But you’re not getting any sales! What gives?!
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Keywords
Marketing and promotion
Book reviews
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LITERARY TITAN 