Blog Archives
Non Obvious Megatrends
Rohit Bhargava understands that today’s actions significantly impact the kind of future we have as human beings. In his informative book, Non Obvious Megatrends: How to See What Others Miss and Predict the Future, the author vastly talks about the present, emerging trends, technology, economics, governance and politics, policymaking, the environment, and the status quo. Rohit Bhargava has classified his inspirational book into 3 sections; the Art of Non Obvious Thinking, where he discusses the outlook and approach of non-obvious thinking and concepts, Non obvious megatrends in section two, and previous trends reports on the last section. The second section has highlighted megatrends discussed in-depth, and part 3 analyzes prior trends.
You will get futuristic ideas in this book and learn how to build an empire by going through Rohit Bhargava’s methods. The author shares different methods of operation that one can use to achieve their set goals. One of the significant lessons I learned from this book is that nothing is unachievable. Major trends today were once small ideas started by creative minds that put the work in to transform them. While discussing current and megatrends, the author uses real-life examples and expounds on how specific trends have worked. Reading this book will expose you to daily happenings that you probably overlook. He also gives concrete advice on a dozen current trends.
In Non Obvious Megatrends: How to See What Others Miss and Predict the Future, Rohit Bhargava gets the reader to fall in love with new trends. Cultural trends, entrepreneurial trends, tech, and new systems. The author talks about attention being the most treasured resource in the information economy. The author uses examples from various countries in Europe and the Middle East to show how attention is valuable.
Rohit Bhargava includes personal stories and past experiences to make his content easy to follow. I love that he engages with the reader in different ways, one being pausing to ask readers questions and creating hypothetical situations for the reader to think about. The author is insightful, rational, practical, clear with his agenda, and inspiring.
Non Obvious Megatrends: How to See What Others Miss and Predict the Future, is the book you need if you are in charge of strategic business planning, are an entrepreneur, or looking for the best marketing strategies out there right now. The fantastic content in the book will help you see the world for what it is, and not the illusion that is sold by some.
Pages: 237 | ASIN : B082Y98NZJ
Keep My Passion Alive
The Communications Consultant’s Master Plan outlines the steps that people should follow to have a successful career in public relations. Why was this an important book for you to write?
To clarify just a bit, this book is definitely intended to help people have successful PR careers – but it is also more focused on independence, and building, operating, and even selling one’s own shop. Since finding my way onto this career path, I’ve felt very fortunate. What exactly did I learn that allowed me to become self-employed, land clients, build success, and enjoy the many rewards that make up what many people call a dream career? My goal was to put everything that seemed essential on the table, in the hope that it would work as a blueprint others could follow to blaze their own trails and build their own businesses.
I want to add – together with its companion volume, “The Communications Consultant’s Foundation,” these two books give readers everything I had in mind to share, and a lot more. Many of the brightest people I’ve ever known contributed content for the greater good. Importantly, thanks to my PR industry mentor and former boss Michael Terpin, book two also contains invaluable contract language that can be used to establish win-win relationships with readers’ own clients. It took me over a decade of exploratory diligence after college graduation to gain access to this particular key to the kingdom. Thanks to Michael’s generosity, everyone who reads “Master Plan” has direct access to it, and all the other information they need to know to land and manage accounts successfully.
What is one piece of advice someone gave you that changed your life?
In a letter I still hold onto, our dear family friend, Mrs. Gay Henderson, made a very big deal over something I wrote back in 1995. In that, she urged me to “keep my passion alive in my writing.” A little of that kind of encouragement can go a long way, and I am still able to warm myself at the virtual bonfire she made for me, to make me feel like my writing was important and worthy of a larger audience.
What do you hope is one thing readers take away from your book?
With book one, I wanted to illuminate a new way of working and provide the guidance and toolset to help anyone exploit it. With “Master Plan,” as mentioned, readers have everything they need to launch their careers as independent consultants, build a business according to their ambitions and passions, and plan out the rest of their career in extraordinarily fulfilling ways. My hopes are being achieved each time someone proceeds on this path, due to what I’ve written.
What is the next book that you are working on and when will it be available?
Yes. More extended writing projects are in the works, and I appreciate you asking about them. I hope your readers will visit my website, sign up for my mailing list, and keep in touch with me. There is a great deal shaping up, and I am seriously looking forward.
Author Links: Goodreads | Twitter | Facebook | Website
Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:
• The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional
• Advanced PR practices including investor relations and strategic planning
• Agency expansion, addressing growth and exit strategies
Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
Finding Balance and Success
Birth of a Unicorn shares the six steps to success that you learned throughout your life. Why was this an important book for you to write?
I wanted to show people that you don’t stop being yourself when you go to work — everything that you do at home affects the way we approach work, and the things we do at work affect our home life. By writing a book that seamlessly integrates the stories of my life, relationships, and work — including the failures and successes along the way — I hope that others are able to step into the adventure and see a bit of themselves — and then be able to apply more of these frameworks to themselves.
What is a common misconception you feel people have about entrepreneurship?
So many people look at Instagram images and youtube videos of entrepreneurs with fancy lifestyles and talking about the hustle culture and think it’s this glamorous thing. What they don’t realize is that it’s years of low or no pay, 80-100 hour work-weeks, and struggling just to make ends meet in the hopes that you might one day hit the lottery and be able to afford to have a normal life. It’s anything but comfortable, all for the illusion of freedom from “the man.”
What is one piece of advice you would give to someone who’s struggling to balance their career and personal lives?
I always recommend that people take stock of what they’re actually doing in their day — start by writing a journal of their week, and the amount of time they spend on each activity. They’ll quickly find that the things they want to can easily be swapped in for things that they are doing that are of low value to them but are being done out of habit, or that they’re wasting time doing a lot of things that they really don’t want or need to do.
Many people don’t have the luxury of being able to control how much they work, or even who they work for — but you do have the choice of what to do with the time you’re not spending at work.
What is the next book that you are working on and when will it be available?
The next book I’m working on is a compilation I’ve contributed to on the future of work — it will be available this spring. Check my website for more information!
Author Links: GoodReads | Twitter | Facebook | Website
You’ll learn:
How to find the balance between your career and personal life.
Why emotional awareness and critical thinking are as important as specialized knowledge.
How to identify the real skills you need to build a “Unicorn” team.
I Wanted To Challenge The Narrative
Your Next Big Idea: Improve Your Creativity and Problem-Solving takes readers through the mental process of turning their ideas into actions. Why was this an important book for you to write?
My inspiration came after noticing an omission in entrepreneurship education. When students learn about entrepreneurship, teachers refer to already successful companies, like Google or Apple, but rarely talk about how those founders developed and cultivated their ideas in the first place. This type of teaching does a disservice to students. It can lead to frustration as people ask questions like, “Why didn’t I think of that?” It can also lead to confusion and even damage a person’s creative confidence. Many who experience this omission wonder if they would ever be able to develop an innovative idea, permanently labeling themselves as “not creative.” I wanted to challenge the narrative around how we teach entrepreneurship by creating a nonfiction work that teaches readers how the top creatives and innovators develop ideas in the first place. I do this by taking a step back and examining the ideation process to serve as a foundation for entrepreneurial development.
As someone who grew up where language arts was my weakest subject, I wanted to challenge the typical design of a nonfiction book. I wondered whether a nonfiction book could be redesigned to be a better teaching tool for readers. Research from the University of Chicago, Boston University, and University of Texas show that experiential learning increases comprehension of a subject. While typical books use text and pictures to relay information, I realized that rethinking communication entirely would provide readers the best chance to learn and absorb information. Throughout the book, I included 54 exercises meant to take the reader on an experiential journey that helps them better reinforce and explore the information presented.
What is one piece of advice you wish someone had given you when you were younger?
The hardest part of accomplishing work is often getting the courage to get started. Once you form a routine it is like a slow-moving train that keeps inching closer and closer until you cross the finish line!
Also if you have a risky idea, try it now. Don’t wait. You never quite know where the idea will take you and you can always stop along the way.
What is one piece of advice someone gave you that changed your life?
It was, “Write about what you know.” If you feel like you have expertise about something, write about it. Putting out a published work in nonfiction will increase your credibility on the subject. This can ultimately lead to new career opportunities, new personal opportunities, and new connections.
What is the next book that you are working on and when will it be available?
I currently have a couple of ideas I am working on! None of them are quite final yet, but I hope to be able to put another creative work out there soon!
Author Links: GoodReads | Twitter | Facebook | Website
ReadFree.ly Top 100 Indie Books of 2021
2021 Living Now Mind Award Winner
Nonfiction Authors Association Gold Medal Book Award
2021 Readers’ Favorite International Book Award Contest – Marketing Book of the Year
Independent Author Network Book of The Year Awards – 2021 Business, Finance, and Sales Book of the Year
Best Book Awards – 2021 Interior Design of the Year
Indie B.R.A.G. Medallion Winner
This book is carbon negative.
From an author who has written for Business 2 Community & Advertising Week comes a book featured by Yahoo!, Booklist Magazine, Publishers Weekly, ABC’s Good Morning Washington, Thrive Global, multiple affiliates of CBS, Fox and NBC.
This non-fiction business and self-help creativity guide encourages innovation in aspiring entrepreneurs and business leaders. Have you ever looked at a product and thought, ‘Why didn’t I think of that?’ or, ‘I’m just not a creative person!’ Improve problem-solving skills and increase the effectiveness of knowledge management in your organization to come up with the next game-changing idea to hit the market!
In this book you will:Learn how others innovate by examining the world around them
Practice asking questions, and see how to recognize details in observations
Complete creative exercises to get into the right mindset
Understand the importance of sharing ideas, and assess their feasibility
Fueling You to Find: Your Next Big Idea
Your Smartphone Can (and Will) Save YOU!
Your Smartphone Can (and Will) Save YOU!: An insider’s guide on how to make great money just by using a smartphone written by Wanda W. Garcia is an illuminating book that delves into modern marketing. But, most excitingly, Wanda Garcia explains to readers how they can make extra income just by using their phones.
With the rise of social media, we see how influencers online make money just by using their social media accounts. Wanda Garcia explains how easy it is to become an online influencer, even if starting out with only a tiny following. Growing a social media account can be as easy as following a few simple steps that she outlines in her book. This quick read explains her straightforward method for gaining organic followers, being competitive, and the kind of content you should post. The combination of information will lead readers to a more extensive following than they could have imagined.
Readers will enjoy Wanda Garcia’s engaging and conversational style of writing. The author is also hilarious, sharing light moments with the reader. This book will come in handy for readers who want to dive into being an influencer but have no idea how to start. The author uses an appealing and gentle tone that makes the reading experience fun. Want to create a YouTube account? Confused about how Tiktok works? Is your Facebook account active? Thinking of joining the podcast world? Wanda Garcia has all the bases covered. The author touches on almost every aspect of social media, sharing her knowledge on how to build your online image and how you can monetize the content you post.
Your Smartphone Can (and Will) Save YOU! will have readers looking at and using their smartphones differently. This book is excellent not just for the young but also for people in all age groups who want to leverage influencers’ power and make money using the latest social media applications.
Pages: 62 | ASIN : B09DTJY6C2
The Communications Consultant’s Master Plan
Roger Darnell has a master plan for you if you are looking into public relations and communications. This book is all you need to know how to navigate the appealing and sometimes challenging waters of communication, especially if you run an agency. The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success has the basics, the crucial information, and essential tips on being a better communicator whether as an individual, running a business, or as a representative in the corporate world. You will enjoy reading this book as the author shares the knowledge he has acquired over the years most subtly.
This book’s most important topics touched on winning and managing PR accounts, the right marketing plan, the art and craft of presentation, and agency management. Anyone running, heading, or planning to start an agency should focus on part two of this book, as it has every cheat code to manage a successful agency.
The author does a superb job breaking down his points into manageable chunks for the reader. When discussing subjects like Agency business, for instance, the author gives both hypothetical situations and real-life examples to drive his point home. Reading Roger Darnell’s work is a delight because of how engaging he is. Also included is his personal story; sharing this information will give readers an insight into how challenging and fascinating the PR life can be. Roger Darnell is not only great at explaining but also giving examples. Sharing his highs and lows in the industry was a fantastic concept as the reader can connect with him to a certain degree.
The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success will help you grow your business, attract clients swiftly and become more professional in your craft. Anyone that needs public relations in their professional or personal life will find this book beneficial.
Pages: 209 | ASIN : B09LBB8RJR
Birth of a Unicorn: Six Basic Steps to Success
![Birth of a Unicorn: Six Basic Steps to Success by [Heather Wilde]](https://m.media-amazon.com/images/I/412oFk-Z8sL.jpg)
Birth Of A Unicorn, Six Basic Steps To Success by Heather Wilde is an insightful business book littered with autobiographical elements that detail the author’s journey to success. Wilde exudes wisdom as she details six practical steps to finding success in her own life and career through Uncertainty, Significance, Love/Connection, Growth, Contribution, and Certainty. In this book, the reader is taken through each of the steps with examples learned through life experiences, mistakes, adventures, and achievements of Wilde, her husband, and cats. From the six steps, one unifying idea is that our identity is connected with our search for happiness.
An endearing read, Birth Of A Unicorn enchanted me with the success story of Heather & her husband. Ups and downs of their marriage and careers were exposed in the hopes that their experiences would be helpful to the reader. Their cats played a pivotal role in their travels and gave some comedic relief to the seriousness of some encounters. This book kept me rooting for the author and her husband, as they left meandered careers and eventually found work as partners together for Evernote.
In Birth Of A Unicorn, we see the loss of jobs, pursuit of education, relocating for new jobs, the chase of dreams, and travel to foreign countries. Adventurous and thrilling, this book had me captivated from the beginning. Overall, I was left with a sense of achievement as I rooted for Wilde and her search for identity and happiness. She had seemingly found what we would classify as success, and in finding that success, continued looking ahead to the future.
The author does a great job keeping readers captivated in her story, while also leaving room for readers to reflect upon their own path to success. I would highly recommend this book to anyone looking for an uplifting memoir that takes you through entrepreneurship and family life and leaves you feeling like anything is possible.
Pages: 184 | ASIN: B08Q7DTVH1
Your Next Big Idea
Samuel Sanders has written an inspiring and encouraging book that will have you view life in a different dimension. Readers will find encouragement to think outside the box and try out things that they previously would not have paid attention to. Samuel Sanders is a diverse author writing to readers of all levels. Whether readers are a student, starting a small business, or are in the corporate world, Samuel Sanders will share with readers how they can grow that small idea that they have been sitting on. The author has a guide that will enable readers of all kinds to grow as a person and as a brand.
Your Next Big Idea: Improve Your Creativity and Problem-Solving is a great book for both creatives and those that do not consider themselves to be creative. Samuel Sanders will bring out the creativity in those that read this intellectually invigorating book. The author directs his readers to think beyond their surroundings. The language and tone the author uses are friendly and welcoming, like having a conversation with a friend or colleague. This approach is helpful for getting outside of your comfort zone and really analyzing methods that will work to advance whatever project you are engaged with. These tools will benefit people across all areas in life and can be applied to more than just business undertakings. Reading this inspiring book will make readers aware that the next big thing in whatever project they are working on is achievable.
Your Next Big Idea: Improve Your Creativity and Problem-Solving covers topics like identifying problems and looking for solutions, how to be an inquisitive person in an intelligent manner, erasing stigmas, strategizing in different areas, welcoming ideas, and how to interact with those that have the same mindset. This is the ideal book for readers looking for problem-solving skills and how to be better in one’s craft.
Pages: 225 | ASIN : B08QZXG1X4
LITERARY TITAN 