Blog Archives

Your Book Launch Timeline —What to Do When to Launch a Book That Sells

What’s your launch strategy?

95% of authors I ask this question to reply “I don’t have one” or say “I’ll post a link to my book on social media and hope for the best”.

Hope is not a strategy and won’t get your book on the bestseller lists.

But you know what will?

A carefully orchestrated book launch.

Here’s what you do:

Assumption: the entire execution time from idea to launch is 5 months.

5 MONTHS BEFORE LAUNCH – POSITIONING

You start with the end in mind. What do you do when you want to launch a successful business? You look for a niche that you can dominate. You look for a blue ocean. It’s the same with books.

The majority of books fail because nobody sat with the author to help them them find a category which they can both fit in (so that librarians know how to categorize their book) and stand out (blue ocean).

Take my book How I Sold 80,000 Books. This is my big business card.

How does it fit in? It answers the question “How do I sell more books?”, just like its competing titles.

How does it stand out? It solves the question “How do I sell more books?” using the 4Ps marketing mix framework.

4,5 MONTHS BEFORE LAUNCH – OUTLINE

Writers often label themselves as planners vs. pantsters. I’m a huge believer of planning.

“If you don’t know where you are going, any road will get you there.”

YOU know where you are going — you want to hook your readers, give them an unforgettable reading experience and get them to take action.

To be able to achieve that, you need an outline.

4 MONTHS BEFORE LAUNCH – WRITE

NaNoWriMo gives you one month to write a 50,000-word manuscript. Thousands of writers manage to reach that goal.

If you don’t love to write but still want a book, you can speak it to your phone and then get a ghostwriter to shape it into book material.

3 MONTHS BEFORE LAUNCH – DEVELOPMENTAL EDIT

Wow! You should now be holding a first draft of your professionally written manuscript in your hands. Congratulations!

Do you run and publish it? No, not just yet.

You need to know if there are any gaps or loose ends.

That’s what a developmental editor does.

If they find room for improvement, the manuscript goes back to the ghostwriter. If you get all green lights, you’re off to… no not quite to the races… you’re ready for copy-editing.

2,5 MONTHS BEFORE LAUNCH – COPY-EDITING

This is the fun task of going through your manuscript as many times as necessary to make sure that every comma and period is in place.

This is a must. It shows respect for your reader and it should also completely eliminate any future negative reviews regarding writing style.

2 MONTHS BEFORE LAUNCH – A STUNNING COVER

The first thing people will judge your book by is its cover. The cover consists of two main elements: the title and the artwork.

With the title of a non-fiction book you want to show people what results they will be able to achieve when they read your story.

A great example is Dave Ramsey’s Financial Peace. If anybody is in a financial struggle, even just holding the book entitled Financial Peace in their hands will bring a sense of peace to them.

Another great approach is a “How to” title. They’re oldies but goodies. They work. For example, when someone buys How I Sold 80,000 Books what they are really buying is that result.

Next is the artwork. Most of your readers won’t be looking at your book in real size. They will be looking at a thumbnail next to other similar book as they search Amazon.

That’s why your book needs to fit into the other books in its genre but also stand out as being unique.

The most important thing to remember is that the title needs to occupy at least one third of the cover. It needs to be clearly visible as a thumbnail. Then you want one big image.

I recommend you order two or three different covers and then let your target audience choose the one that works.

1,5 MONTHS BEFORE LAUNCH – LAUNCH TEAM AND ENDORSEMENTS

  1. a) You should now have an ARC – an advanced review copy to build your launch team and get endorsements.

Create a landing page where people sign up and get a free review copy of your upcoming book as soon as they leave their email.

This allows you to build your email list and gives you the ability to mass mail all your team members during launch (crucial for the success of your launch).

Where do you get your launch team members? Anywhere your target audience hangs out. Reach out to Amazon reviewers who reviewed books similar to yours, write relevant articles on blogs (guest posts) and invite people to your launch team, appear on podcasts and tell listeners about your upcoming launch, reach out to existing connections.

Remember that about 30 percent of the people who join your launch team will actually leave a review, so if you want to launch with 50 reviews, you need more than 150 people who committed to do so.

You keep building the launch team until about a week before launch (where the time to read the book becomes too short).

  1. b) Simultaneously you want to reach out to people who could endorse your book so that you can add their quotes on your cover, inside the book and on your Amazon page.

Reach out to your connections, ask for introductions. It’s easiest to get an endorsement from someone you’ve already got an established relationship with but if you don’t it can be a good reason to start engaging with someone.

1 MONTH BEFORE LAUNCH – FUNNEL IN PLACE

Book royalties are great, but you will almost always generate more revenue on the back end than on the front end.

That’s why you need to have a link inside your book that will take your readers to your landing page so that they can subscribe and you can offer them your other books, products or services.

2 WEEKS BEFORE – OPTIMIZE FOR ONLINE SALES

Amazon looks like a bookstore but in reality it’s a search engine. That’s why your book needs to be optimized for online sales.

What this means is that you need to know what readers are looking for and make sure your book pops up at the top of search results when they are looking for answers your book provides.

That’s why I start with keyword research before I even come up with the titles. The full title and subtitle of How I Sold 80,000 Books is packed with keywords, which I found using dedicated software.

Another aspect is choosing the right category. We already touched upon it in positioning. By choosing the right categories you will be visible to those readers who want to read your book most.

You also need a captivating book description and an outstanding bio.

LAUNCH – IT’S SHOW TIME!

Your Amazon page looks stellar (great cover, title, description, bio, author pic, endorsements). Your book is optimized for online sales (keywords, categories) and it’s a book people will want to buy (and continue their relationship with you via your funnel that’s in place).

The #1 strategy here is successful communication with your launch team that you’ve been building up.

I recommend doing a free launch where you make your book free for a few days and urge your team members to download the book from Amazon (even if they already have the ARC) and leave a review which will be marked as “verified”.

Mail your launch members daily, giving them updates on the progress of the launch and sharing milestones, such as copies downloaded, number of reviews written or bestseller rank reached.

After the free days are over, set your book at $0.99 for a week or two and monitor sales. Increase your price every week or two (be consistent) by a dollar with all other factors unchanged and that will allow you to know (not guess) at which price point you make the most in royalties.

As soon as you’ve got your price point right, move to paid advertising (AMS ads, FB ads) and PR opportunities as well as partnerships to keep sales coming, build your list and increase your world domination!

LAUNCH DONE – NOW WHAT?

For more strategies on selling books by the truckload go to http://www.authorwisdom.com/ and download your free copy of my award-winning guide “How I Sold 80,000 Books” now.

 


By Alinka RutkowskaAlinka Rutkowska is a multi-award-winning and #1 international best-selling author.

She’s a coach who transforms struggling writers into profitable authorpreneurs.

She’s the founder and CEO of LibraryBub (http://librarybub.com/authors/), which connects librarians with award-winning and bestselling books from independent publishers.

She’s the founder and host of the 5-Figure Author Challenge (http://www.5figureauthorchallenge.com/ which gives authors winning strategies to get to 5 figures in 5 months.

She’s been featured on Fox Business Network, affiliates of ABC, NBC and CBS, Author Marketing Club, The Author Hangout, Kindlepreneur, Book Marketing Mentors, Examiner, She Knows, She Writes, The Writer’s Life and many more.

She’s a sought-after speaker. She’s been voted top 5 speaker and named most creative book marketer at the Bestseller Summit Online.

Download Alinka’s free award-winning guide “How I Sold 80,000 Books” at http://www.authorwisdom.com/

 

Inkitt launches a free program to help you turn your idea into a novel within 30 days

Have you ever thought about writing a novel? There are millions of people in the world who have ideas floating around in their heads that they want to write down but never find the time.

Inkitt, the world’s first reader-powered book publisher, will be launching their first ‘Writers Write Program’  on November 1st to help you turn your idea into an original novel. The 30-day program is completely free and filled with special benefits such as:

  • Free, 30 min private sessions with professional writing coaches (including the editor of The Martian)
  • Events and tips with bestselling authors like Andy Weir, Lauren Kate, and Gayle Forman
  • A variety of community features such as the choice to get a writing buddy who you can exchange manuscript feedback with

“Our intention is to enlarge the writing community by encouraging more people to become writers,” said CEO of Inkitt, Ali Albazaz. “The program is completely free so for us this isn’t about making money; it’s about encouraging talented and committed writers to keep going and finish what they started.”

If you are serious about taking on the challenge or want to finish (or start!) a manuscript then make sure to get your spot in the program now. There is less than a week left before it starts.

LEARN MORE

Free Writing Coaching Sessions on Skype

Professional writing coaches will help you improve your storyline. 100 selected writers will receive 30min coaching sessions every week

Motivation To Finish Your Novel

Receive motivational tips from successful authors such as Andy Weir, Lauren Kate, and Gayle Forman. See your public ranking based on how fast you’re writing and compete with other writers to reach the finish line

Structure

You can join our Writing Buddy Program – We’ll match and connect you with another writer within your genre so you have someone with you every step of the way

 

Trying to Devour the Population

Natalie Wright Author Interview

Natalie Wright Author Interview

H.A.L.F. Origins follows Tex and Erika while they’re running for their lives against a deadly alien virus that is spawning an epidemic around the globe. What was the inspiration behind this idea and how did it develop as you were writing?

The idea of an alien virus was part of the H.A.L.F. storyline from the very beginning of my planning back in 2010/2011. But I planned that the Conexus (the “aliens” behind the virus) wanted to wipe out humans so they could take over the planet. That idea changed a bit when I had the later idea of introducing the M’Uktah, predator aliens from across the galaxy. The addition of the M’Uktah altered how the virus would be used. In general, as I developed the story, I kept looking for ways to make life more and more difficult for my characters! So in book three they are beset with the obstacle of both a virulent virus and alien predators trying to devour the population.

The story is fast paced and throws readers into the deep end of the action. How do you balance action with storytelling to create such a captivating novel?

Novels have lots of “moving parts” and finding balance between the elements is perhaps the greatest challenge. Action, character development, setting, plot, pacing, theme, dialogue, character arc–these and more are all part of the process. Having a fabulous content development editor helps a lot. Alyssa at Red Adept Editing has provided early feedback on all of the H.A.L.F. novels. She is great at helping me see ways to improve pacing, etc. Some of it though is intuitive, but intuition seems to improve with more writing experience. 😉

I enjoyed watching Tex and Erika’s relationship grow throughout the story. Was there story organic or did you plan it in advance?

I did not originally plan for Tex and Erika to end up together. When I wrote book one, I assumed that Erika would end up with Jack and that Tex as their relationship “complication.” But that’s now how it ended up and so yes, what transpires between Erika and Tex was organic. Writing their relationship was the most satisfying part of the writing process of this series.

This is book 3 in the H.A.L.F. series. Are you moving on to other stories or are you going to continue to develop this universe you’ve created?

I am finished with the H.A.L.F. stories and do not intend to write more about Tex or Erika (or Jack and Anna). I’m currently focused on development of an entirely new project that will be epic fantasy.

I may, however, write some shorts or perhaps a serialized story set on the planet of Uktah, the world of the alien predators from the H.A.L.F. series. There has also been interest by screen writers and producers in developing H.A.L.F. for television, so I’ll be working on that as well in the coming months. H.A.L.F. may show up on the small screen some day. 🙂

And I’m introducing a new writing challenge for the writing community called PENuary that will debut January, 2018. Inspired by Inktober, I’ll be writing a minimum of 20 minutes per day from a one-word writing prompt for each of the 31 days of January. I’m inviting other writers of all skill levels to join in this endeavor. You can read more about it here. I’m hoping that I end up with 2-3 cool ideas out of the 31 day challenge.

Author Links: GoodReads Twitter Facebook Website

H.A.L.F.: ORIGINS by [Wright, Natalie]

A deadly alien virus spawns an epidemic. Predators attack Europe. And a clandestine organization conspires to profit from chaos and forge a New World Order.

In this heart-pounding finale of the award-winning H.A.L.F. series, Tex, Erika and the rest are in a race against time. They fought for their lives. Now they battle to save our species.

Tex and Erika are fugitives and running for their lives. But when Tex falls gravely ill, a Navajo healer is his only hope for survival. Tex emerges from the ordeal changed in body and mind and with vital information: how to stop the predatory M’Uktah from overtaking the human population and destroying those he has come to love.

Erika Holt seeks a respite from the constant threats to her life but she’s not about to give up. As she and Tex launch a mission to shut down the intra-galactic highway used by invaders who prey on humans, she grows closer to her troubled half-human companion. But what about her on-again, off-again boyfriend, Jack?

Jack Wilson, with his friend Anna Sturgis, is on a mission of his own. He’s determined to destroy The Makers, an illuminati-like organization behind the H.A.L.F. program. It’s time to put an end to their schemes for world domination. Complicating matters, an anti-viral that could save millions from an alien virus has been stolen. As both alien and human forces line up against them, the destiny of all mankind is hand the hands of these young warriors. And time is running out.

Buy Now From Amazon.com

Falling in Love with the Steampunk Sub-Genre

Wolfgang Edwards Author Interview

Wolfgang Edwards Author Interview

The University of Corporeal and Ethereal Studies is a genre-crossing novel with elements of a science fiction, paranormal, and fantasy as well. Did you start writing with this in mind, or did this happen organically as you were writing?

My idea for The University of Corporeal and Ethereal Studies began when I was falling in love with the Steampunk sub-genre and I knew I wanted to write a series of short stories set in a fantastic, fictional university with the themes of sci-fi and fantasy that are often seen in Steampunk. As I was developing the stories I quickly realized that I wanted to incorporate paranormal and horror elements in order to give the book a darker edge. I was also in the midst of reading a lot of H.P. Lovecraft, which has certainly had an influence on my writing.

The story is divided into a number of different perspectives from each character. What was the inspiration for your characters and what themes did you try to use?

It all started with my friends from college. I have been very to lucky to meet a lot of interesting and diverse people with a wide variety of backgrounds and studies, which inspired me to write about a cast of characters who are all very different, but still wind up becoming the best of friends. The deeper themes of these characters wrestling with inner demons and overcoming fears and flaws actually stemmed from my own darker thoughts and fears, and over the years of writing and editing, the characters also took on lives of their own, evolving into the people you see in the final draft.

The University is an intriguing place that rivals Hogwarts and begs to be explored. How did you set about creating this imaginative world?

As a child I was definitely inspired by J.K. Rowling, so there is an element of Hogwarts about the University, but primarily this world began when I was actually in college and shortly afterward. I was – and continue to be – amazed by the latest breakthroughs in science and the fantastic expressions of artists of all mediums. As I began brainstorming ideas for a Steampunk University I could not help but imagine impossible, dark twists on real studies of arts and sciences. The world that the University is situated in is even more exotic, as it is inspired by the rich diversity of our own real world, as well as history and of course, sci-fi and fantasy elements from a life as a bookworm.

What is the next book that you are working on and when will it be available?

The sequel to The University of Corporeal and Ethereal Studies is still in the first draft stage. I have it all outlined and I am plugging away at writing it, one day at a time. The characters from The University will be traveling abroad – but I am not done with the University itself. I have an anthology book in mind with another variety of short stories set at the University, exploring more of the dark and creative studies there. The first sequel is undoubtedly at least a year or two away, but I am working on it as fast as I can. I am very excited to share my writing with my friends, family and anyone who enjoys sci-fi, fantasy and paranormal fiction.

Author Links: GoodReads | Website | Facebook | Twitter

The University of Corporeal and Ethereal Studies (Students of Madness Book 1) by [Edwards, Wolfgang]At the University of Corporeal & Ethereal Studies meddling with unknown powers can be dangerous work. Courses in arts and sciences experiment with supernatural forces to solve the mysteries of the universe, but when school projects go awry, the students may discover more than they would like to about the madness of the cosmic ‘Beyond’.

Eight interwoven stories follow students whose school work, social lives and inner demons crash together, leading to fantastic and horrible experiences, supernatural powers, and a fuller understanding of the dark depths of their world.

Classes include subjects such as time travel, alchemy, oneironautics, psychedelic transformation, rogue automatons, cosmic ghosts, reality-warping crystals, and more.

Buy Now From Amazon.com

%d bloggers like this: